Award-winning security industry PR & marketing specialist GPM, has an established track-record in building great brands across the electronic security equipment sector.

Drawing on over 50 years’ combined security industry marketing experience, GPM can support your sales growth via a broad range of cost-effective marketing strategies and professional implementation, including PR/case study copywriting, Press liaison, impactful eNewsletter HTMLs, websites, SEO, contact databases, graphic design, exhibition stand build and more…

Capitalising on our close working relationships with security industry and associated vertical market publications, GPM can support your business growth by increasing customer awareness and enquiries, and driving visitor traffic to your website.

At GPM, we understand that making the biggest impact for your marketing budget is the priority – and nothing encourages business growth and success like effective B2B marketing.

With a cohesive marketing plan of brand development and proactive implementation inspired by GPM, you can be assured your sales team will have the support they need to keep existing customers engaged, and the positive brand awareness to successfully develop new opportunities.

Would you like to raise your business profile and product offering above the competition? At GPM, we design eMarketing campaigns that ensure you communicate the right message, in the correct way, to the right audience – with maximum effect and all while being GDPR compliant.

In short, GPM takes the confusion out of eMarketing, providing promotional HTML-based graphical email campaigns that can drive customer traffic to websites and promote responses for sign-ups, further information or product demonstrations.

To help you ‘Say HELLO’ to understanding eMarketing, below is a summary of email marketing campaigns you may want to consider:

Email newsletter campaigns
Use these to keep in touch with customers and prospects – ensuring they are always part of your audience, and aware of your latest product and business developments.

Acquisition email campaigns
This is frequently seen messaging, a campaign of effective and targeted messaging aimed at acquiring new customers.

Retention email campaigns
Messaging is developed to re-engage with subscribers who haven’t interacted with your email campaigns for a while, this technique can help you reconnect with historical contacts.

Promotional email campaigns
Typically used to drive sales, promote new products, cross-sell and up-sell additional products or services to an existing customer base.

At GPM, we understand your business challenges and how supporting it with an integrated marketing plan and creative implementation can drive sales – turbocharging your sales growth and increasing your bottom line!

Brand development is the strategic process of distinguishing your company’s image, products and services from your competitors – helping your sales team to differentiate your business from the rest. Not only are GPM a specialist in B2B marketing but with over 30-years of brand and product marketing experience, GPM can help to raise your brand profile above the crowd.

A sales focused GPM marketing plan and turbocharged brand development will reinforce your business advantage, drive engagement with new customers and maintain existing customers relationships – helping you to say HELLO to more sales!

Whether it’s ensuring you stand out in the busy exhibition environment or engaging visitors to your website with rich graphical gateways to your product, GPM’s graphic design team can create high-quality graphic solutions to enhance any businesses brand. This, allied to focussed content, will inform your customers of your advantage and attract new business.

At GPM, we build impactful exhibition stands for space only exhibitors, specifically designed to raise your profile above the competition. Our complete design and build service for industry trade show exhibitors includes innovative structures that help to spotlight your product.

GPM stand designs comprise the latest architectural build techniques, with wrapped or painted wall structures. These can be designed and built for shows across the UK and Europe, and to suit available budgets.

Our dedicated project management team manage every aspect of manufacturing your customised exhibition stand to your requirements. We can supply ‘one off’ or ecologically friendly reusable stands, with unique designs that provide the perfect stage to showcase your products to the industry.

GPM are experts at displaying products and integrated solutions in ways that get your business noticed, and to ensure the best stand footfall for each and every pound spent. We are passionate about delivering a complete exhibition space that works for our clients from start to finish – allowing you to concentrate on your business.

At GPM, we understand your sales and marketing teams’ challenges and responsibilities. That’s why our ‘Say HELLO’ bespoke email marketing campaigns are not only designed to raise your business profile and product offering above the competition, they’re also fully GDPR compliant. Assuring your peace-of-mind and delivering quality campaign responses your sales team can work with!

Even though it’s over 4 years since GDPR (General Data Protection Regulation) came into effect, there remains confusion over when ‘Consent’ for email communications is required. The easiest way to think about this is to first consider who are you marketing to? Since GDPR only covers personal information, some choose to ignore it if you’re sending emails to generic email addresses (i.e. info@ / sales@). However, when marketing your product or services, these generic addresses yield little or no response and certainly none of any actionable quality by your sales team!

GPM are experts at procuring contact databases for individual campaigns that ensure you can ‘Say HELLO’ to the right people, in the correct way. Our campaigns deliver your bespoke designed news to specific decision-making contacts within any chosen industry sector. In this scenario, GDPR is required to be considered every time, even within the B2B (Business-to-Business) environment.

GPM takes the stress and confusion out of GDPR compliance, providing fully GDPR compliant contacts and promotional HTML-based graphical email campaigns that can drive customer traffic to websites and gain the right responses for sign-ups, further information or product demonstrations – all while ensuring you stay on the right side of GDPR.

With over 30-years of product marketing experience, GPM can raise your brand profile above the crowd with bespoke email marketing campaigns – saying HELLO to targeted, GPM-provided contact lists that can yield real results.

As well as being well known for providing professional PR, website creation and support services, GPM designs bespoke graphical email HTML campaigns to raise your business profile and product offering above the competition.

Experts at procuring contact databases for individual campaigns that gain maximum engagement, responses and sign-ups, GPM operate across a variety of different vertical markets, including security trade, local authority, retail, transportation, logistics and many more – delivering quality campaign responses with full GDPR compliance.

Properly targeted and cleverly designed HTML-based graphical email campaigns can drive customer traffic to websites and gain the right responses for sign-ups, further information or product demonstrations.

Informing existing and potential new customers of your latest products, services and business developments, GPM campaigns make sure that potential customers realise your business advantage vs. the competition.

In a 4-part exposé, we reveal the most common misconceptions and best practice solutions surrounding B2B (Business-to-Business) marketing strategies.

‘Email marketing is ineffective’

Thanks in part to social media, people have come to believe that investing in email marketing is not as effective as it once was.

However, properly targeted and cleverly designed HTML email campaigns can drive customer traffic to websites and gain the right responses for sign-ups, further information or product demonstrations.

Devised professionally and delivered to the right contacts at the right time, email marketing is as effective as ever for promoting your brand content.

‘You don’t need a professional to get results’

A marketing strategy needs to be driven by knowledge, experience, and the right tactics. Knowing what produces results and what doesn’t is a specialised skill, learnt through experience.

It is often said that 50% of a marketing budget works, and 50% doesn’t – the skill is knowing which 50% is working to maximise budget spend and produce the most impact.

With over 45 years of combined marketing experience promoting product manufacturers, GPM understands what your customers are looking for, and with an enviable track-record in promoting leading security industry brands, GPM offers professional implementation and advice to make a real difference to your brand – ensuring you stand out from the crowd, grow sales and increase your bottom line.

In a 4-part exposé, we reveal the most common misconceptions and best practice solutions surrounding B2B (Business-to-Business) marketing strategies.

‘B2B marketing is aimed at businesses’

It is extremely important to design your B2B marketing activities to cater for people. You must target people to promote your business because they are responsible for the positive word of mouth for your brand. Since people hold the key to making or breaking your brand, B2B marketing should be aimed at conversations and problem-solving – underlining how your business can help theirs is precisely what B2B customers are looking for.

Marketing to the people you want to talk to via a strong digital presence can comprise of an effective and engaging website, search engine optimisation, social media and regular eNewsletters – as part of a cohesive strategy. All this will drive your business forward to greater sales and continued success.

Informing existing and potential new customers of your latest products, services and business developments, GPM makes sure that potential customers realise your business advantage vs. the competition, utilising cost-effective, high-impact marketing packages, tailored for your business.

‘You don’t need a professional to get results’

A marketing strategy needs to be driven by knowledge, experience, and the right tactics. Knowing what produces results and what doesn’t is a specialised skill, learnt through experience.

It is often said that 50% of a marketing budget works, and 50% doesn’t – the skill is knowing which 50% is working to maximise budget spend and produce the most impact.

With over 45 years of combined marketing experience promoting product manufacturers, GPM understands what your customers are looking for, and with an enviable track-record in promoting leading security industry brands, GPM offers professional implementation and advice to make a real difference to your brand – ensuring you stand out from the crowd, grow sales and increase your bottom line.

n a 4-part exposé, we reveal the most common misconceptions and best practice solutions surrounding B2B (Business-to-Business) marketing strategies.

‘I get results without a marketing plan’

Sporadic marketing practices, with a scatter gun approach provide variable and inconsistent results, with no brand building qualities whatsoever.

When analysed, potential customers require three touch points before they recall your business and associate it with a leading provider.

From gaining awareness of a brand, to receiving a ‘Thank you for your business’ message, a customer’s journey consists of many steps. At GPM we know the process a customer or prospective customer takes to achieve a goal with your company. The goal may be making a purchase, joining a mailing list, or anything in-between. With a coordinated, proactive marketing plan, results can not only be achieved, but verified as successful.

‘You don’t need a professional to get results’

A marketing strategy needs to be driven by knowledge, experience, and the right tactics. Knowing what produces results and what doesn’t is a specialised skill, learnt through experience.

It is often said that 50% of a marketing budget works, and 50% doesn’t – the skill is knowing which 50% is working to maximise budget spend and produce the most impact.

With over 45 years of combined marketing experience promoting product manufacturers, GPM understands what your customers are looking for, and with an enviable track-record in promoting leading security industry brands, GPM offers professional implementation and advice to make a real difference to your brand – ensuring you stand out from the crowd, grow sales and increase your bottom line.