With over 30-years’ experience promoting security product manufacturers, at GPM, we understand what B2B customers are looking for. With an enviable award-winning track-record in establishing leading security industry brands, GPM offers creative implementation and strategy to get you noticed.

Using our industry experience of building brands that stand out from the crowd, we have identified a few tips to help you define an effective B2B strategy.

• Underline and enforce communications about your business with messages that reinforce your business advantage vs. the competition.
• Inform your customers of how your business can help theirs – which is precisely what they are looking for from a B2B perspective.
• Create a strong online presence.
• Design an effective and engaging website.
• Utilise targeted Search Engine Optimisation (SEO) management.
• Use Social media management for lead generation and engagement.
• Release regular and impactful eNewsletters.
• Impart your in-depth market sector knowledge with niche-focused perspectives.
• Build and manage press/media relationships.
• Use B2B marketing analytics to assess how your investment in each marketing area is performing.

To find out how GPM can support your business with dedicated B2B marketing implementation and strategy along your customer journey, contact us today.