• April 5, 2022

    Grow your brand with sales focused marketing

    At GPM, we understand your sales teams’ challenges and how supporting them with an integrated marketing plan can drive sales – and increase your bottom line.

    With a cohesive marketing plan of brand development and proactive implementation from GPM, you can be assured your sales team will have everything they need to keep existing customers engaged with new product, and the brand awareness to successfully approach new ones.

    Brand development is a strategic process of distinguishing your company’s image, products and services from your competitors – helping your sales team differentiate your business from the rest. Development from GPM includes aligning your brand with your business objectives, communicating your brand to your target market and updating or strengthening your brand as necessary.

    GPM brand development is ongoing, with goals acting as points along a journey – signifying new ideas and products as your company grows. Therefore, GPM strategies evolve as culture and services change or products develop. This constant development ensures the proper support for your sales team to sell your company, your service and products to a market that is both aware of your brand, and waiting to receive your product or service.

    A sales focused GPM marketing plan for brand development ensures potential customers realise your business advantage, engages new customers, and keeps your existing ones happy – guaranteeing a long business relationship and more sales!

    With over 30-years’ experience promoting product manufacturers with sales focused marketing, GPM is a specialist in security industry B2B marketing. We understand what B2B customers are looking for, and with an enviable track-record in promoting leading security industry brands, GPM offers creative implementation of sales focused marketing plans – to support your sales team, drive sales and increase your bottom line.

  • March 9, 2022

    Understand your customers’ journey. Sell more.

    Getting into the minds of your customers can be challenging, the root cause is most often an insufficient idea of the customer’s journey to purchasing your product or service.

    How does a customer interact with your company in order to achieve a goal? From gaining awareness of a brand, to receiving a ‘Thank you for your business’ message,  a customer’s journey consists of many steps.

    From a B2B (Business to Business) perspective, this isn’t something you can assume or predict based on your internal perspective. A customer journey is very specific to both the physical experiences, and the business of your customer.

    A customer journey map is a representation of the process a customer or prospective customer goes through to achieve a goal with your company. The goal may be making a purchase, joining a mailing list, or anything in between.

    At GPM, we understand your brand exists beyond your website and marketing materials – so it’s important that the different touchpoints are considered in a customer journey – to help uncover opportunities for improvement in the buying journey.

    By understanding this relationship, you can structure touchpoints to create the most effective and efficient process for your customers. At GPM, we visualise the current process customers take, from the first, to the final touchpoint, to ensure they’re reaching their goals effectively, and if not – how this can be improved.

    GPM customer journey mapping ensures an informed and associated marketing plan that guarantees potential customers realise your business advantage, brings new customers in and keeps your existing ones happy – ensuring a long business relationship and more sales!

    With over 30-years’ experience promoting product manufacturers, GPM is a specialist in security industry B2B marketing. We understand what B2B customers are looking for, and with an enviable track-record in promoting leading security industry brands, GPM offers creative implementation and advice on unique B2B marketing challenges – to help build brands that stand out from the crowd, drive sales and increase your bottom line.

  • March 1, 2022

    Stand out from the crowd with GPM B2B marketing

    With over 30-years’ experience promoting product manufacturers, GPM is a specialist in security industry B2B marketing. At GPM, we understand what B2B customers are looking for, and with an enviable track-record in promoting leading security industry brands, GPM offers creative implementation and advice on the unique B2B marketing challenges – to help build brands that stand out from the crowd.

    Whereas a standalone PR marketing strategy may interrupt a customer’s day with promotional messaging, combined with an effective digital marketing strategy, it can underline and enforce valuable information to inform the customer of how your business can help theirs – which is precisely what they are looking for.

    Every business should have a strong digital presence. This can be comprised of an effective and engaging website, search engine optimisation, social media and regular eNewsletters, as part of a cohesive strategy – driving your business forward to greater sales and continued success.

    However, digital marketing can’t function correctly without an informative and engaging website. It also needs to be easily discoverable. At GPM, we do this with targeted Search Engine Optimisation (SEO) management.

    Informing existing and potential new customers of your latest products, services and business developments, GPM make sure that potential customers realise your business advantage vs. the competition, utilising cost-effective, high impact marketing packages.

  • December 22, 2021

    Digital Marketing – Unravel the myths and reap the benefits

    Every business, whether B2B or B2C should have a digital presence — this can be comprised of adverts, an effective and engaging website, search engine optimisation, and regular eNewsletters as part of a cohesive strategy – driving your business forward to greater sales and continued success.

    Whereas a traditional PR marketing strategy may interrupt a consumer’s day with promotional material, a well applied digital marketing strategy adds valuable information and informs the consumer — which is precisely what B2B customers are looking for.

    A strong B2B digital marketing strategy starts with defining the target audience. Marketing isn’t effective unless you keep your audience in mind, this is especially so with business customers. Your digital marketing should communicate how your business can help theirs …and if it doesn’t, you may as well not be marketing at all.

    Importantly, digital marketing can’t function correctly without an informative and engaging website. Buyers visit a website before making a decision and since the typical B2B sales cycle often involves many layers of recommendation and referral by existing clients – websites are effective ways to share information about your product or service.

    With this in mind, a website needs to be informative and engaging – but also easily discoverable. At GPM, we do this with effective and targeted Search Engine Optimisation (SEO) management.

    Email marketing (eNews) is also a powerful vehicle for sharing your brand’s content. With the constant barrage of emails flooding our inboxes today, it’s more important than ever to create and send out effective marketing emails.

    Used correctly, social media is a powerful tool for building brand awareness, giving your company an online personality, and humanizing your business — all very powerful factors when it comes to marketing and connecting with potential customers. Like email marketing, social media is also a highly effective channel for sharing your content and enhancing your brand experience.

  • December 22, 2021

    Marketing strategies. What really works?

    Having an effective marketing strategy in place is key to the success of any business. With a good marketing strategy, a business can gain inertia, create focus on its goals and meet objectives.

    A marketing strategy combines all aspects of a customer’s interaction with a business. It allows an organisation to focus on the resources available, finding the best way to employ them to the best of their ability, generate sales and increase competitive advantage.

    Whilst an effective marketing strategy might require regular adjustments or tweaks, it provides a solid template of where to start and makes it easier to see results from each campaign… without having to completely reinvent the strategy each time.

    A marketing strategy instils stability and a sense of predictability within the marketing department and can simply be likened to a menu as a repeatable process and framework.

    This ‘menu’ probably looks similar each quarter, as it is implemented to support  brand awareness and/or lead generation using a variety of ‘ingredients’, including eNewsletters, websites, SEO, brand design, bespoke press release material and impactful eNews HTMLs.

    Once a repeatable marketing strategy is in place, it can be used for scale and shared with other employees, team, or company divisions. In this way, the entire business can adopt the same marketing strategy for all of its products and services on offer – creating the ultimate brand consistency across all company communications

  • September 27, 2021

    Expand your audience and drive sales – with effective B2B marketing

    Marketing to businesses is very different to marketing to individual consumers – requiring an entirely different Business to Business (B2B) marketing strategy.

    GPM is a specialist in B2B marketing, with over 30-years’ experience marketing product manufacturers to other companies. Put simply, B2B marketing targets the needs, interests, and challenges of individuals who are making purchases on behalf of, or for an organisation (rather than for themselves) – making the organisation, ‘the customer’.

    At GPM, we understand what B2B customers are looking for. Essentially, they’re asking: ‘How can your product or service help my business to succeed?’ Because of this, B2B marketing must consistently resonate with business customers and focus on the things that matter to them.

    With an enviable track-record in promoting leading security industry brands, GPM offers creative implementation and advice on the unique B2B marketing challenges in a specialist industry – to help build a brand that stands out from the competition.

    Contact us today to learn more about how GPM’s extensive industry experience can market your brand to other businesses; to support greater sales, profitability and success.

  • August 16, 2021

    The benefits of brand recognition – Building a great brand. Part 2

    Your brand is your guarantee. Your customer knows that. It’s like a magnetic attraction.

    Anything that originates from a ‘strong brand,’ will be met with interest and reliance. Plus, any potential employee wants to have strong, interesting brands in their curriculum vitae – making you a very attractive employer and strengthening your workforce. The power of a strong brand can also provide the potential for a raised pricing structure across your product and services range – meaning greater profits.

    There are many elements to a strong brand. Uniqueness, quality, a clear message, a solid philosophy, targeted marketing, and audience awareness are just a few. Typically, what makes a brand great isn’t just one amazing thing – it’s well a balanced marketing mix.

    Utilising close relationships with hard copy and online security, and key market sector publications, GPM can support business growth by developing brands to be at the forefront of their sector.

    Contact us today to find out more about how GPM can support your company’s sales growth via a broad range of cost-effective PR & marketing content and strategies, including PR, eNewsletters, websites, SEO, brand design and much more.

  • August 16, 2021

    The benefits of brand recognition – Building a great brand. Part 1

    No doubt about it. A strong brand is the engine that drives your company forward.

    Establishing brand traction and value is about delivering consistent and recognisable company communications regarding your products and services.

    It takes experience, time and continuous effort to build a strong brand. Built properly, a strong brand can increase the value of a company, provide employees with motivation, and belonging, afford a stronger pricing structure with greater margins for profit, and help to acquire new customers – and all in the background to your daily business.

    The benefits of a strong brand are various, with one being increased customer recognition. A strong brand delivers every customer touchpoint with consistently, using instantly recognisable content.

    Customer loyalty is the natural effect of a continuously positive brand experience, When your brand tells a story that people want to hear, they’ll repeat it to other industry contacts and become your best brand ambassadors.

    Contact us today to find out more about how GPM can support your company’s sales growth via a broad range of cost-effective PR & marketing content and strategies, including PR, eNewsletters, websites, SEO, brand design and much more.

  • August 16, 2021

    Security industry marketing support – with over 30 years’ experience

    Industry marketing specialist GPM, has an established an enviable track-record in promoting leading security industry brands.

    Drawing on over 30 years’ experience, GPM can support business sales growth via a broad range of cost-effective marketing content and strategies, including eNewsletters, websites, SEO, brand design, bespoke press release material and impactful eNews HTMLs.

    Utilising their close relationships with hard copy and online security industry publications, GPM can support business growth by driving visitor traffic to your website and increasing customer awareness.

    In recognition of GPM’s extensive experience and unique mix of effective security industry marketing support, GPM was recently announced the ‘Best Specialist Security Marketing Agency – UK’ winner, at the prestigious Corporate Vision Content Creator Awards.

    Contact us today to learn more about how GPM’s extensive industry experience can help to promote your business in 2021, and beyond…

  • August 16, 2021

    Marketing support from the industry specialist

    Cost-effective marketing packages from industry specialist GPM, can promote your brand, drive visitor traffic to your website, and increase customer awareness and sales.

    Winner of the prestigious ‘Best Specialist Security Marketing Agency – UK’ at the Corporate Vision magazine Content Creator Awards, GPM’s extensive experience can support your business sales growth with a broad range of effective marketing content and strategies.

    To do this, we promote your business through the UK’s leading security industry publications, eNewsletters and websites, using bespoke press release material and impactful eNews HTMLs.

    Informing existing and potential new customers of your latest products, services and business developments, GPM make sure that potential customers realise your business advantage vs. the competition, with low cost, high impact marketing packages.

    Contact us today to learn more about how GPM can help to promote your business.