• September 27, 2021

    Expand your audience and drive sales – with effective B2B marketing

    Marketing to businesses is very different to marketing to individual consumers – requiring an entirely different Business to Business (B2B) marketing strategy.

    GPM is a specialist in B2B marketing, with over 30-years’ experience marketing product manufacturers to other companies. Put simply, B2B marketing targets the needs, interests, and challenges of individuals who are making purchases on behalf of, or for an organisation (rather than for themselves) – making the organisation, ‘the customer’.

    At GPM, we understand what B2B customers are looking for. Essentially, they’re asking: ‘How can your product or service help my business to succeed?’ Because of this, B2B marketing must consistently resonate with business customers and focus on the things that matter to them.

    With an enviable track-record in promoting leading security industry brands, GPM offers creative implementation and advice on the unique B2B marketing challenges in a specialist industry – to help build a brand that stands out from the competition.

    Contact us today to learn more about how GPM’s extensive industry experience can market your brand to other businesses; to support greater sales, profitability and success.

  • August 16, 2021

    The benefits of brand recognition – Building a great brand. Part 2

    Your brand is your guarantee. Your customer knows that. It’s like a magnetic attraction.

    Anything that originates from a ‘strong brand,’ will be met with interest and reliance. Plus, any potential employee wants to have strong, interesting brands in their curriculum vitae – making you a very attractive employer and strengthening your workforce. The power of a strong brand can also provide the potential for a raised pricing structure across your product and services range – meaning greater profits.

    There are many elements to a strong brand. Uniqueness, quality, a clear message, a solid philosophy, targeted marketing, and audience awareness are just a few. Typically, what makes a brand great isn’t just one amazing thing – it’s well a balanced marketing mix.

    Utilising close relationships with hard copy and online security, and key market sector publications, GPM can support business growth by developing brands to be at the forefront of their sector.

    Contact us today to find out more about how GPM can support your company’s sales growth via a broad range of cost-effective PR & marketing content and strategies, including PR, eNewsletters, websites, SEO, brand design and much more.

  • August 16, 2021

    The benefits of brand recognition – Building a great brand. Part 1

    No doubt about it. A strong brand is the engine that drives your company forward.

    Establishing brand traction and value is about delivering consistent and recognisable company communications regarding your products and services.

    It takes experience, time and continuous effort to build a strong brand. Built properly, a strong brand can increase the value of a company, provide employees with motivation, and belonging, afford a stronger pricing structure with greater margins for profit, and help to acquire new customers – and all in the background to your daily business.

    The benefits of a strong brand are various, with one being increased customer recognition. A strong brand delivers every customer touchpoint with consistently, using instantly recognisable content.

    Customer loyalty is the natural effect of a continuously positive brand experience, When your brand tells a story that people want to hear, they’ll repeat it to other industry contacts and become your best brand ambassadors.

    Contact us today to find out more about how GPM can support your company’s sales growth via a broad range of cost-effective PR & marketing content and strategies, including PR, eNewsletters, websites, SEO, brand design and much more.

  • August 16, 2021

    Security industry marketing support – with over 30 years’ experience

    Industry marketing specialist GPM, has an established an enviable track-record in promoting leading security industry brands.

    Drawing on over 30 years’ experience, GPM can support business sales growth via a broad range of cost-effective marketing content and strategies, including eNewsletters, websites, SEO, brand design, bespoke press release material and impactful eNews HTMLs.

    Utilising their close relationships with hard copy and online security industry publications, GPM can support business growth by driving visitor traffic to your website and increasing customer awareness.

    In recognition of GPM’s extensive experience and unique mix of effective security industry marketing support, GPM was recently announced the ‘Best Specialist Security Marketing Agency – UK’ winner, at the prestigious Corporate Vision Content Creator Awards.

    Contact us today to learn more about how GPM’s extensive industry experience can help to promote your business in 2021, and beyond…

  • August 16, 2021

    Marketing support from the industry specialist

    Cost-effective marketing packages from industry specialist GPM, can promote your brand, drive visitor traffic to your website, and increase customer awareness and sales.

    Winner of the prestigious ‘Best Specialist Security Marketing Agency – UK’ at the Corporate Vision magazine Content Creator Awards, GPM’s extensive experience can support your business sales growth with a broad range of effective marketing content and strategies.

    To do this, we promote your business through the UK’s leading security industry publications, eNewsletters and websites, using bespoke press release material and impactful eNews HTMLs.

    Informing existing and potential new customers of your latest products, services and business developments, GPM make sure that potential customers realise your business advantage vs. the competition, with low cost, high impact marketing packages.

    Contact us today to learn more about how GPM can help to promote your business.

     

  • April 29, 2021

    GPM ‘Back to business’ promotion packages

    Make sure that potential customers know you’re back to business, with low cost, high impact marketing packages from GPM.

    Drive visitor traffic to your website and increase customer awareness with a low cost, fixed price package of bespoke promotion resource from the award-winning industry leader in effective PR and marketing.

    Created to support the requirements of your business and assist the role of your sales team, GPM PR & marketing packages can promote your business through the UK’s leading security industry publications, eNewsletters and websites, to over 30,000 industry contacts using bespoke press releases and graphically rich HTML eNews.

    GPM ‘Back to business’ packages include impactful press release copywriting, supporting image creation, plus distribution to the press – to ensure your message is communicated. Also included in the package is your PR as an eNews HTML creation – ready to be distributed to your customer database, to help boost return on investment.

    To ensure your customers know you’re ‘Back to business’ and ensure your voice is heard above the competition, contact us now for a package quote.

  • April 23, 2020

    Stay relevant. Communicate to the mass market.

    Throughout these extraordinary and challenging times, we all know that it’s vitally important to stay engaged with your existing (and potential new) customers.

    At a time when sales force movements and face-to-face meetings are severely restricted, GPM can help you to stay in-touch with customers. Informing them of your latest product, service and business developments, we’ll help you to continue to drive your business forward.

    Winner of the prestigious ‘Best Specialist Security Marketing Agency – UK’  Corporate Vision magazine 2019 Content Creator Award, throughout these uncertain times, GPM’s extensive experience can support your business with a broad range of consistent and professional marketing content creation, to reach out to the mass market via hard copy and digital media.

    A specialist full service marketing consultancy, GPM can support you with any mix of impactful and cost-effective PR, case study copywriting, eNews HTML creation, website design & build/SEO and much more… ensuring your business is seen to stay relevant through the current climate, and set to thrive post-lockdown.

    To find out more about how GPM can help your business to stay relevant, and communicate to the mass market, contact us today.

  • November 26, 2019

    Making an impact – with GPM graphic design

    A winner at the prestigious ‘Corporate Vision Magazine 2019 Content Creator Awards’, GPM’s extensive experience is here to support your brand and sales growth – with a broad range of high impact graphic design.

    Capitalising on our in-house expertise, we produce creative copy and artwork content for any media, including literature (brochures & leaflets) and exhibition display panels.

    Understanding the relationship between design, copy content and sales lead generation, GPM can support you with informative and impactful marketing fulfilment – that will help to drive customers to your business.

    Our experience and technical understanding ensure your customers are made aware of your product or service offer, simply and effectively, via quality copy and striking graphical content.

    Making a difference to your business, GPM’s graphic design team can create high-quality, online (PDF) and hard copy (printed) literature, and graphic show panels to meet any requirement. No matter what the application, GPM graphic design has it covered.

    Contact us today to see how GPM can support your business needs.

     

     

  • November 12, 2019

    Drive your business & increase sales with HTML eNews

    We all know that digital marketing tools can provide a key ingredient to help drive a successful business and increase sales. But did you also know that GPM has an enviable track record in consistently driving visitor traffic directly to our customers’ websites?

    We do this by writing, designing and creating, graphically rich HTML-based eNews – that raise awareness and position brands as market leading industry authorities.

    Featuring strong, innovative copy and high-quality image content, GPM eNews can be deployed to successfully communicate your product, service or corporate messaging to a targeted audience.

    To find out more about cost-effective, impactful and engaging GPM HTML eNews, please contact us today.

  • July 10, 2019

    Grow your sales with GPM

    Re-evaluate your marketing plans, set new targets and enhance your sales growth – with help from the award-winning team at GPM.

    Winner of the prestigious ‘Best Specialist Security Marketing Agency – UK’ at the recent Corporate Vision magazine 2019 Content Creator Awards, GPM’s extensive experience can support your sales growth with a broad range of effective marketing content. Specifically tailored to your product requirements, these can include Press Releases, case studies, brochures, and web content.

    In the digital world, we understand the relationship between website design, copy content and sales lead generation, and can deliver cost-effective websites that feature strong copy and image content, combined with simple menu navigation.

    Alongside this, GPM can drive visitor traffic directly to your site by writing, designing and delivering creative, graphically rich, measurable HTML-based eNews – that will place your brand at the leading-edge of your industry.

    Our experience and technical understanding ensures your customers are made aware of your product benefits, simply and effectively. Trade and end-user customers can be targeted in tried & tested, innovative, high-performance and above all, successful marketing campaigns – that will support your sales growth.

    GPM offers its specialist industry expertise to support you with high-quality PR messaging, and award-winning marketing support that can cover the UK, Europe, Middle East, and South Africa.

    To find out more about how GPM can help increase your sales and drive your business to the next level, contact us today.