June 30, 2022

B2B Marketing Myths exposed Part 1 (of 4)

In a 4-part exposé, we reveal the most common misconceptions and best practice solutions surrounding B2B (Business-to-Business) marketing strategies.

‘Why do I need SEO?’

Many purchasers visit a website before making a decision, and since the typical B2B sales cycle often involves many layers of recommendation and referral (by existing customers), websites are effective ways to share information about your product or service.

However, a website needs not only to be informative and engaging but also easily discoverable. At GPM, we do this with effective and targeted Search Engine Optimisation (SEO) implementation and management.

With an effective level of SEO in place, customers will find your website easily and be reassured that your product or service offering is first class via its search engine rating – ensuring your business appears authoritative and professional, even before the customer has visited your web pages.

‘You don’t need a professional to get results’

A marketing strategy needs to be driven by knowledge, experience, and the right tactics. Knowing what produces results and what doesn’t is a specialised skill, learnt through experience.

It is often said that 50% of a marketing budget works, and 50% doesn’t – the skill is knowing which 50% is working to maximise budget spend and produce the most impact.

With over 45 years of combined marketing experience promoting product manufacturers, GPM understands what your customers are looking for, and with an enviable track-record in promoting leading security industry brands, GPM offers professional implementation and advice to make a real difference to your brand – ensuring you stand out from the crowd, grow sales and increase your bottom line.