June 30, 2022

B2B marketing myths exposed Part 4 (of 4)

In a 4-part exposé, we reveal the most common misconceptions and best practice solutions surrounding B2B (Business-to-Business) marketing strategies.

‘Email marketing is ineffective’

Thanks in part to social media, people have come to believe that investing in email marketing is not as effective as it once was.

However, properly targeted and cleverly designed HTML email campaigns can drive customer traffic to websites and gain the right responses for sign-ups, further information or product demonstrations.

Devised professionally and delivered to the right contacts at the right time, email marketing is as effective as ever for promoting your brand content.

‘You don’t need a professional to get results’

A marketing strategy needs to be driven by knowledge, experience, and the right tactics. Knowing what produces results and what doesn’t is a specialised skill, learnt through experience.

It is often said that 50% of a marketing budget works, and 50% doesn’t – the skill is knowing which 50% is working to maximise budget spend and produce the most impact.

With over 45 years of combined marketing experience promoting product manufacturers, GPM understands what your customers are looking for, and with an enviable track-record in promoting leading security industry brands, GPM offers professional implementation and advice to make a real difference to your brand – ensuring you stand out from the crowd, grow sales and increase your bottom line.