Marketing to businesses is very different to marketing to individual consumers – requiring an entirely different Business to Business (B2B) marketing strategy.
GPM is a specialist in B2B marketing, with over 30-years’ experience marketing product manufacturers to other companies. Put simply, B2B marketing targets the needs, interests, and challenges of individuals who are making purchases on behalf of, or for an organisation (rather than for themselves) – making the organisation, ‘the customer’.
At GPM, we understand what B2B customers are looking for. Essentially, they’re asking: ‘How can your product or service help my business to succeed?’ Because of this, B2B marketing must consistently resonate with business customers and focus on the things that matter to them.
With an enviable track-record in promoting leading security industry brands, GPM offers creative implementation and advice on the unique B2B marketing challenges in a specialist industry – to help build a brand that stands out from the competition.
Contact us today to learn more about how GPM’s extensive industry experience can market your brand to other businesses; to support greater sales, profitability and success.