July 6, 2022

Say HELLO to easy GDPR compliance

At GPM, we understand your sales and marketing teams’ challenges and responsibilities. That’s why our ‘Say HELLO’ bespoke email marketing campaigns are not only designed to raise your business profile and product offering above the competition, they’re also fully GDPR compliant. Assuring your peace-of-mind and delivering quality campaign responses your sales team can work with!

Even though it’s over 4 years since GDPR (General Data Protection Regulation) came into effect, there remains confusion over when ‘Consent’ for email communications is required. The easiest way to think about this is to first consider who are you marketing to? Since GDPR only covers personal information, some choose to ignore it if you’re sending emails to generic email addresses (i.e. info@ / sales@). However, when marketing your product or services, these generic addresses yield little or no response and certainly none of any actionable quality by your sales team!

GPM are experts at procuring contact databases for individual campaigns that ensure you can ‘Say HELLO’ to the right people, in the correct way. Our campaigns deliver your bespoke designed news to specific decision-making contacts within any chosen industry sector. In this scenario, GDPR is required to be considered every time, even within the B2B (Business-to-Business) environment.

GPM takes the stress and confusion out of GDPR compliance, providing fully GDPR compliant contacts and promotional HTML-based graphical email campaigns that can drive customer traffic to websites and gain the right responses for sign-ups, further information or product demonstrations – all while ensuring you stay on the right side of GDPR.