Graeme Powell Marketing (GPM), the security industry PR & marketing specialist, has been awarded ‘Finest Security/Technical PR Consultancy Award 2016’, at the prestigious Coporate Vision European Business Awards.

Launched to shine a spotlight on the ongoing work of companies of all sizes and within all sectors across the continent, the Corporate Vision European Business Awards identify the most respected companies and rewards their outstanding success.

Based 100% on merit and a reflection of those businesses and people currently making an impact in their industry, after much deliberation and a process involving industry research, analysis, and vote counting, GPM won the ‘Finest Security/Technical PR Consultancy Award 2016’ in the marketing sector.

“Successful businesses need to build strong brands and effective customer relationships, which is why timely and relevant communication across a whole range of hard copy and digital media is such a vital cog in any ambitious company’s machinery,” says Graeme Powell, Director of PR & marketing services at GPM. “GPM’s fully integrated PR and marketing support is fulfilled by a team of highly dedicated and knowledgeable individuals who are committed to communicating our customers’ offer, in the most imaginative and effective ways possible. I am very proud of the achievement and recognition the European Business Award brings to the hard working team at GPM.”

Modern website’s need to be effective, engaging, attractive and easy to navigate around. Creating websites you can be proud of, we totally understand the relationship between website design, copy content and sales lead generation. GPM consistently delivers highly cost-effective websites that feature strong copy and image content, combined with simple navigation.

At GPM, we believe that creating a website with impact is much more than just placing your content on the web and making it look pretty. GPM can help by writing copy that delivers your message effectively, describing your service, selling your products, and delivering optimum organic SEO for your content. We can also arrange professional photography to create impactful images to populate your site, to make a real difference, and elevating your website to the next level.

Once your new website is online, our support doesn’t have to stop there. We can also manage your site by adding new products, updating services or writing news to keep your site looking fresh and your customers engaged. Additionally, our SEO team can ensure your site hits the top rankings of leading search engines – to deliver your message to the right customers and maximize potential sales.

To find out more about cost-effective GPM website design & build, and SEO, please contact us today.

Designed to illustrate your products to maximum effective, GPM 3D graphics can support your sales & marketing teams to reinforce capability, features, performance and USPs …and help boost your sales!

Our dedicated 3D graphics production team understands the technical challenges of illustrating your products in action. GPM can provide an easy to understand graphical format that ensures their features and benefits are effectively highlighted to your potential customers.

With intelligent information drawn from your technical and sales teams, GPM 3D graphics are designed from inception to raise awareness of your product’s technical advantages, establish your brand ahead of your competitors, and open additional sales channels.

We can show your products in action, installed or used across a limitless array of applications, to ensure the result is a fantastic promotional device and an invaluable sales support tool for your team – that can be used across your entire marketing output. GPM 3D graphics can form the basis of sales literature, website content, technical information, show stand graphics, and PowerPoint presentations to name just a few – making them a great way to ensure your marketing budget is spent with the highest possible return.

Any application sector can be illustrated, with our team able to create populated, realistic scenes of town centres, business building interiors, hospitals, airports, factories, schools, rail stations, ports, casinos, retail environments, petrochemical infrastructure, and anything in between.

Contact us now to see how GPM 3D graphics can illustrate your products impact in the field – and make a real difference to the sales figures of your business.

Saturday 26th September saw Graeme Powell, Director at PR & Marketing specialists, GPM, contest round 8 of the BTRDA Rally Series, the Trackrod Forest Stages Rally 2015.

Consisting of 45 miles of very fast and loose forest gravel stages set within the North Yorkshire Moors National Park, Graeme had entered his trusty 2.0 litre Ford Escort RS2000 MkII rally car to run in the highly competitive H2 Historic rally car class, with the car being freshly rebuilt to run in the class for the very first time.

In near perfect driving conditions, the rally attracted over 180 rally crews to battle it out over the prime condition gravel tracks north of the picturesque market town of Pickering. After competing over the first 4 stages of the rally, the GPM Rally Team was placed second in class, an astonishing position for the crew and car, considering it was their first time out in the H2 category, and that they were up against some very experienced rally teams. By the end of the last rally stage, Graeme had fought his way up to first in class, winning by a margin of just over 6 seconds from the second placed car.

“To be honest, I didn’t know where we’d end up in this new class, the playing field is more even in this category, with the cars more closely matched in handling and performance, and it was the first time we’d competed in it,” said Graeme. “This event was run at a very fast pace and was tough, we’d seen quite a few cars crash out or broken down in the stages. To not only finish the rally, but also achieve first in class was a result I’m very proud. It’s a fitting reward for all the hours of work that go into the preparation of the car, and for those who help service it on events, a real reflection of their dedication and commitment.”

Further information about the GPM Rally Team, news and updates can be viewed on the company’s website.

In today’s media-saturated culture, Public Relations (PR) plays a crucial role in any successful businesses marketing strategy.

PR is the science of promoting a company across a variety of media, where image and customer opinion mean everything, especially in the influential print and online media. The company who wins the media race, will win the ultimate goal – the confidence of the customer.

PR professionals work by facilitating relationships with relevant industry media to position companies in their market sector and at the forefront of customers’ minds.

At GPM, PR is used as part of a structured marketing plan that employs many years experience and targeted communications, to achieve desired objectives, and in some cases, gain unpaid for publicity from newspaper, magazine or website articles.

A basic definition of PR is to ‘Shape and maintain the image of a company and their products in the eyes of their current and potential customers’. These people are anyone who has or will form an opinion or have contact with the company or its products. Successful PR requires a deep understanding of the client’s business. PR professionals must know how to effectively address trade & end-user needs, through highlighting the unique selling points, benefits and applications of any product. To condense this would be to describe PR as ‘Using the news or trade press to carry positive messaging about a company or its products,’ and over time, cultivate a good working relationship with press representatives and therefore their readership, i.e. customers.

All successful releases are written as a compelling news story. The goal is to fulfill an editor’s requirement for news, while enhancing the client’s image in the eye of the public/trade/end-user.

GPM spends a lot of time cultivating relationships with editors and other members of the mass media. A magazine or website editor is much more likely to read a press release that’s fresh, timely and accompanied with good quality images, from a recognisable source – than just a few lines emailed from an unknown person or business.

Editors are bombarded with hundreds of stories every week, so getting to the top of the pile with a chance of getting printed in a magazine or website takes the skill and experience of a professional PR specialist.

GPM identifies, writes and releases copy targeted to address an editor’s field of expertise. Press releases should read like stories, not just bullet points extolling a product’s virtues – there must be something newsworthy about the release, or it will be ignored.

Editors don’t need press releases from their PR contacts to maintain a magazine or website – but it can make the task of sustaining content much simpler. A well-written press release with a news element can translate directly into a story – especially when the release comes from a trusted source.

Once written, quality press releases can be used to fulfill other content too, with very little adjustment – extending their shelf-life and providing economies of scale that greatly raises the initial ROI. Other areas where the PR content could be used includes a company’s website, targeted eNews campaigns and brochure content.

This is why well-written press release material is the foundation of a successful marketing strategy for any company – no matter what their product or area of business.

To find out more about maximising your brand and ROI with PR content – contact GPM today. We’ll be happy to discuss any promotional PR or Marketing requirement you may have.

Celebrating Yorkshire day on Saturday 1^st August and raising funds for Hearing Dogs for Deaf People charity, PR & Marketing specialists Graeme Powell Marketing (GPM), supported Lessian Motors to host the first ever Ilkley Rally and Run.

On the day, participants drove their vintage, classic, and performance cars around 100 miles of picturesque Yorkshire Dales National Park remote and challenging roads.

Commenting on the success of the first ever Ilkley Rally and Run, Graeme Powell, Director of PR & Marketing Services at GPM enthused: “Hearing Dogs for Deaf People is a national charity and centre of excellence in training hearing dogs to alert deaf people to everyday household sounds and danger signals. We are delighted to have supported the event supplying comprehensive promotional media, including press releases, website, advertising, eNews, fliers and on-event photography, all at zero cost for this very worthy cause, raising over £800.

“Donations are still coming in from the day, so we are hoping for an increase to the initial sum raised. We are already assisting in the planning of next year’s event and looking forward to an even better Ilkley Rally and Run in August 2016.”

After a successful completion of the run by all 60 competitors, the day ended back at Ilkley’s Rugby Club, where drivers and passengers enjoyed a BBQ and live music into the late evening.

Based 100% on merit and a reflection of those people and businesses currently making an impact in their industry, after a process involving industry research, analysis, and vote counting, security industry PR & marketing specialists Graeme Powell Marketing (GPM), has won two prestigious Corporate Vision PR & Communications Awards. The categories won were ‘Best Security/Technical PR Consultancy – UK’ and ‘Recognised Leader in Marketing Support – UK’.

“As companies continue to become more and more globalised, building and maintaining a strong corporate identity opens up new boundaries and presents a huge variety of fresh and different challenges and opportunities,” comments Heather Ryan, Corporate Vision’s Awards Manager. “This award demonstrates that GPM is firmly positioned among a select group of companies that have not only kept pace with these myriad transitions but continue to push the boundaries of this ever-expanding business environment – an achievement and reputation of which it can be truly proud.”

“Forming a successful business is all about building relationships, which is why effective, timely and relevant communication is such a vital cog in any ambitious company’s machinery,” says Graeme Powell, Director of PR & Marketing services at GPM. “Our marketing, PR and communications team is staffed with dedicated and highly trained individuals who are committed to communicating their clients’ stories to the world, in the most imaginative and effective ways possible. I am very proud of the achievement and recognition the Corporate Vision awards bring to the hard working team at GPM.”

For further information about GPM’s award-winning range of PR & marketing support services, customers should visit our Services section.

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In the first of a two-part newsletter, we look at the basics of how marketing works.

Put simply, ‘marketing’ is the selling of a product or service to a ‘target audience’, and the associated measures put in place to ensure that audience is made aware of it.

To sell a product or service to a wider audience we use ‘promotion’ and ‘publicity’, where we tell the target audience about the offering. To differentiate one company’s product or service from another, we need to create a solid and identifiable ‘brand’.  This ‘brand identity’ is built using a variety of marketing tools. These tools are items such as advertising, supporting literature and websites, and should be designed to reflect a brand’s identity, and include any ‘Unique Selling Points’ (USPs) – that is, the key features of a product or service that differentiate it from its competitors.

So, marketing is made up from many individual tools, that to be effective, must be carefully designed to provide optimum results. The skill with balancing the individual elements of a marketing strategy is twofold. The first is to create effective messaging about the product or service via high-quality copywriting. Copywriting, (or ‘Content’ as it can also be referred to), is the essential building block that feeds all the component items in your marketing output – so therefore needs to be carefully and consistently crafted.

The second thing to consider, is the allocation of available spend across the right mix of marketing activities, to establish a well balanced strategy aimed at fulfilling your company’s sales & marketing goals. No matter what the size of business or budget, all marketing efforts need to have a direct bearing on company sales; so making each pound of your marketing budget work the hardest it can is vital.

Effective marketing doesn’t have to be complicated or scary. Take the advice of an experienced PR & Marketing company to make sure you maximise the results from every penny you spend – and ensure the most effective return on your investment.

Next time we will look at how these individual marketing tools must be carefully designed and balanced to provide optimum results, and how it can be applied to your business strategy.

In the meantime, if you require any assistance, contact us now to find out how GPM can make the most of your marketing budget and a real difference to your business.

We all know the essential role of any advert is to inspire the reader to action and ask for more information, and ultimately, make a purchase. Turning ideas into big returns is something high-impact advertising will do for your brand, and sales.

At GPM, we create attention-grabbing ads for a wide variety of markets, products and services.

From creating the right message, to using inspirational photography and professional copy content, GPM designed ads can make a real difference to your company’s exposure …and turnover!

Our knowledge and experience is here to ensure your ad messaging is delivered to your audience effectively – and all whilst maximising every pound of your marketing budget.

GPM have produced award-winning campaigns for a wide range of products and services across many vertical markets. Contact us today to find out how GPM can create impact for your next ad message!