Ensuring your marketing spend produces the right results doesn’t have to be difficult.

Most companies under spend on their marketing budgets, believing that to not spend is to save. However, the best marketing strategies allocate available spend to the most effective initiatives – targeted to fulfil your company’s goals.

All marketing efforts have a direct bearing on company revenue – so making each pound of your marketing budget work effectively is vital.

The development of a brand and the channels used to promote it are varied, and will include brand / product advertising, PR / case study copywriting, product and corporate literature creation, social media strategy, website design and management, effective regular eNews campaigns and above all quality implementation.

Many businesses grow their clientele by word of mouth alone, but soon run out of steam. That’s where building a solid brand awareness campaigns helps, producing solid results. Incorrectly allocating marketing budget is a waste of cash, whilst a well-distributed marketing budget is a fundamental ingredient for any companies’ growth and profitability.

Getting optimum results from every penny spent is vital. At GPM, we can help prioritise your marketing spend to the areas of highest yield  – to ensure the most effective ROI. We are committed to helping companies work smarter and more effectively, to help them achieve maximum bottom line impact.

Contact us today to see how GPM can make a real difference to your business.

A North Yorkshire cleaning company has recently benefited from maximizing their search engine results, with a dramatic increase in sales.

Gary Pickersgill, Director of Ripon based Gold Star Multi Cleaning & Maintenance explains: “Our new website looked fine but we hadn’t been receiving any customer enquiries through it, or heard of customers who even knew about its existence. So we approached GPM to look into ways of improving our visitor traffic and online enquiries.

“GPM recommended an initial trench of SEO improvements and literally within days of completing the work, we were featuring high-up on page one of search engine results. More importantly, we started to see enquiries for job quotes from new customers, directly through the website’s enquiry form. Just one of the new contract enquiries we received more than covered the cost of the SEO work GPM had carried out, so the ROI was almost instant!

“Along with the boost to online enquiries, we also noticed a hike in telephone enquiries too, which we attribute to the much enhanced online presence within search listings, most of which are above our competitors. I’m over the moon with the level of increased business the GPM SEO work has brought us.”

To follow in the footsteps of Gold Star Multi, increase visitor traffic to your website and drive your business forward, contact GPM today on +44 (0)1765 608851.

Making the biggest impact possible is the priority when it comes to exhibiting at a trade show, event or conference. Smart marketing executives looking to make the most impact with their available budgets are choosing rapidly deployable pop-up stands for multiple use at events.

GPM can supply easy to deploy, high-quality, reusable pop-up and vertical banner stands, together with eye-catching graphic design – all at competitive rates.

For busy show environments, GPM’s graphic design team can create freestanding exhibition graphics that deliver a BIG IMPACT – with focused content that will inform your customers and attract them to your stand.

No matter what your business sector GPM can create intelligent, content-led stands that will help to promote your service or product to potential customers.

To discuss any pop-up or vertical banner stand requirement, including graphics creation, please contact us on 01765 608851 or email us today.

The job of a product/service or applications brochure is much different to that of a Press Release or magazine advertisement. A good advert will capture the attention of the reader and plant a message, to be actioned upon immediately or nurtured later.

When creating a product/service or applications brochure, you can assume that a seed has already been planted, and its mission is to fertilize and nurture that seed to achieve results. The best brochures will promote a response, driving the reader from being an interested party, to a happy customer.

Name that product or service!

The reader needs to know the name of the product or service in question. If the reader remembers a picture of the product but not its name, a brochure has failed. Any name should feature prominently and be repeated subtly throughout the copy content.

Call to action!

If a reader is required to do something with the information provided in the brochure, it must include the means by which the action should to be taken; be it a phone number, email address, or URL. This sounds simple, but you’d be amazed at how many brochures we see without contact details!

Who are you talking to?

To maximise impact, brochures should be tailored to their intended audience. A brochure for a vehicle manufacturer has a vastly different target to those of an electrical component supplier. So identify the target audience before the start of the design, and implement phraseology and a tone of voice that fits.

Every brochure tells a story, to attract a potential customer or strengthen the relationship between an existing one. These are just some of the basics, nevertheless getting it right can be difficult …but remember, GPM is here to help.

For more information on GPM’s professional literature design and print services, contact us today.

On average, an exhibition visitor will take less than 5 seconds to decide whether or not to walk on to a stand. GPM can help to ensure that your stand is one they stop at; with imaginative, eye-catching and functional designs, delivered to suit your budget.

From brief to finished stand, GPM can design, manage and build any size of exhibition stand – leaving you to run your business, instead of worrying about your exhibition presence.

GPM provide comprehensive exhibition services, from initial design concepts, through to construction, transportation, installation, on-site project management and post-show storage of your stand, ready for re-use at a future event.

GPM can also support your exhibition stand design with impactful graphics artwork creation, graphics panels, and signage that will get your message across. What’s more, we’ll guide you through each step of the design & build process, to ensure you stand out from the crowd.

To discuss any exhibition stand requirement, large or small, contact us today. We will be delighted to advise you on a design(s) to suit your exhibition needs and budget.

Supporting sales & marketing professionals fulfill any aspect of business promotion, Graeme Powell Marketing (GPM), is now offering its range of award-winning services on a ‘one-off’ supply basis.

Helping companies across to fulfill any marketing need, large or small, GPM can supply:

• Marketing Strategy
• Website Design & Search Engine Optimisation (SEO)
• Graphic Design (for adverts, brochures, binders, flyers, posters, stationery, PowerPoints, etc)
• Competitively priced Printing
• Studio & On Location Photography
• eNews design and eMailing
• PR, Case study & Content copywriting
• Pop-up & Exhibition stands
• Promotional ‘Giveaways’

GPM has an acknowledged reputation for providing a cost-effective route to professional marketing and assisting any size of business to promote their brands, products and services.

For further information on GPM’s comprehensive range of marketing services, please call us now to discuss your needs / supply a competitive quote.

We look forward to promoting your business.

Are you thinking about a new website? To get you started, here are some Graeme Powell Marketing (GPM) basic guidelines for successful website design:

Simple tasks, like putting the focus on the essential elements of your website, getting rid of unnecessary copy, reducing the number of pages to the bare bones, ensuring quality content and limiting the colour palette, can all help to ensure high-impact results.

Keep it simple

A simple structure will lead to a site that looks good. Employ easy menu navigation and it will achieve results; such as increased sign-ups, subscribers and above all, sales!

Reduce the number of pages

Don’t keep pages on your website because you think you need to, or because other websites have them. Keeping the number of pages on your website to an essential minimum will ensure it’s easier for visitors to focus on your core content.

Limit your colour scheme

To ensure simple navigation and an easily identifiable corporate identity, the colour palette of your website needs to be considered carefully. Try stick to your basic logo colours for maximum impact and brand recognition.

This may sounds hard, but we can help. GPM’s website design & creation knowledge is here to ensure your marketing messaging is delivered simply and effectively.

Need help? Contact us now to discuss your website requirements.

In today’s economic climate marketing managers need to extract maximum results from every penny spent.

Extracting the maximum performance from any marketing budget can be achieved by employing an integrated approach to PR & marketing strategy – to ensure that marketing budgets work hard to create results.

The marketing output of many successful organisations contains a balance of high-impact brand, advertising, PR & case study copywriting, literature, website, eNews strategy and above all – quality implementation. Graeme Powell Marketing (GPM), is experienced in channeling spend on an effective mix of PR & marketing activity, to achieve the best Return On Investment.

Contact us now to find out how GPM’s integrated approach can make a BIG difference to your business.