In a 4-part exposé, we reveal the most common misconceptions and best practice solutions surrounding B2B (Business-to-Business) marketing strategies.

‘B2B marketing is aimed at businesses’

It is extremely important to design your B2B marketing activities to cater for people. You must target people to promote your business because they are responsible for the positive word of mouth for your brand. Since people hold the key to making or breaking your brand, B2B marketing should be aimed at conversations and problem-solving – underlining how your business can help theirs is precisely what B2B customers are looking for.

Marketing to the people you want to talk to via a strong digital presence can comprise of an effective and engaging website, search engine optimisation, social media and regular eNewsletters – as part of a cohesive strategy. All this will drive your business forward to greater sales and continued success.

Informing existing and potential new customers of your latest products, services and business developments, GPM makes sure that potential customers realise your business advantage vs. the competition, utilising cost-effective, high-impact marketing packages, tailored for your business.

‘You don’t need a professional to get results’

A marketing strategy needs to be driven by knowledge, experience, and the right tactics. Knowing what produces results and what doesn’t is a specialised skill, learnt through experience.

It is often said that 50% of a marketing budget works, and 50% doesn’t – the skill is knowing which 50% is working to maximise budget spend and produce the most impact.

With over 45 years of combined marketing experience promoting product manufacturers, GPM understands what your customers are looking for, and with an enviable track-record in promoting leading security industry brands, GPM offers professional implementation and advice to make a real difference to your brand – ensuring you stand out from the crowd, grow sales and increase your bottom line.

n a 4-part exposé, we reveal the most common misconceptions and best practice solutions surrounding B2B (Business-to-Business) marketing strategies.

‘I get results without a marketing plan’

Sporadic marketing practices, with a scatter gun approach provide variable and inconsistent results, with no brand building qualities whatsoever.

When analysed, potential customers require three touch points before they recall your business and associate it with a leading provider.

From gaining awareness of a brand, to receiving a ‘Thank you for your business’ message, a customer’s journey consists of many steps. At GPM we know the process a customer or prospective customer takes to achieve a goal with your company. The goal may be making a purchase, joining a mailing list, or anything in-between. With a coordinated, proactive marketing plan, results can not only be achieved, but verified as successful.

‘You don’t need a professional to get results’

A marketing strategy needs to be driven by knowledge, experience, and the right tactics. Knowing what produces results and what doesn’t is a specialised skill, learnt through experience.

It is often said that 50% of a marketing budget works, and 50% doesn’t – the skill is knowing which 50% is working to maximise budget spend and produce the most impact.

With over 45 years of combined marketing experience promoting product manufacturers, GPM understands what your customers are looking for, and with an enviable track-record in promoting leading security industry brands, GPM offers professional implementation and advice to make a real difference to your brand – ensuring you stand out from the crowd, grow sales and increase your bottom line.

In a 4-part exposé, we reveal the most common misconceptions and best practice solutions surrounding B2B (Business-to-Business) marketing strategies.

‘Why do I need SEO?’

Many purchasers visit a website before making a decision, and since the typical B2B sales cycle often involves many layers of recommendation and referral (by existing customers), websites are effective ways to share information about your product or service.

However, a website needs not only to be informative and engaging but also easily discoverable. At GPM, we do this with effective and targeted Search Engine Optimisation (SEO) implementation and management.

With an effective level of SEO in place, customers will find your website easily and be reassured that your product or service offering is first class via its search engine rating – ensuring your business appears authoritative and professional, even before the customer has visited your web pages.

‘You don’t need a professional to get results’

A marketing strategy needs to be driven by knowledge, experience, and the right tactics. Knowing what produces results and what doesn’t is a specialised skill, learnt through experience.

It is often said that 50% of a marketing budget works, and 50% doesn’t – the skill is knowing which 50% is working to maximise budget spend and produce the most impact.

With over 45 years of combined marketing experience promoting product manufacturers, GPM understands what your customers are looking for, and with an enviable track-record in promoting leading security industry brands, GPM offers professional implementation and advice to make a real difference to your brand – ensuring you stand out from the crowd, grow sales and increase your bottom line.

At GPM, we understand your sales teams’ challenges and how supporting them with an integrated marketing plan can drive sales – and increase your bottom line.

With a cohesive marketing plan of brand development and proactive implementation from GPM, you can be assured your sales team will have everything they need to keep existing customers engaged with new product, and the brand awareness to successfully approach new ones.

Brand development is a strategic process of distinguishing your company’s image, products and services from your competitors – helping your sales team differentiate your business from the rest. Development from GPM includes aligning your brand with your business objectives, communicating your brand to your target market and updating or strengthening your brand as necessary.

GPM brand development is ongoing, with goals acting as points along a journey – signifying new ideas and products as your company grows. Therefore, GPM strategies evolve as culture and services change or products develop. This constant development ensures the proper support for your sales team to sell your company, your service and products to a market that is both aware of your brand, and waiting to receive your product or service.

A sales focused GPM marketing plan for brand development ensures potential customers realise your business advantage, engages new customers, and keeps your existing ones happy – guaranteeing a long business relationship and more sales!

With over 30-years’ experience promoting product manufacturers with sales focused marketing, GPM is a specialist in security industry B2B marketing. We understand what B2B customers are looking for, and with an enviable track-record in promoting leading security industry brands, GPM offers creative implementation of sales focused marketing plans – to support your sales team, drive sales and increase your bottom line.

Getting into the minds of your customers can be challenging, the root cause is most often an insufficient idea of the customer’s journey to purchasing your product or service.

How does a customer interact with your company in order to achieve a goal? From gaining awareness of a brand, to receiving a ‘Thank you for your business’ message,  a customer’s journey consists of many steps.

From a B2B (Business to Business) perspective, this isn’t something you can assume or predict based on your internal perspective. A customer journey is very specific to both the physical experiences, and the business of your customer.

A customer journey map is a representation of the process a customer or prospective customer goes through to achieve a goal with your company. The goal may be making a purchase, joining a mailing list, or anything in between.

At GPM, we understand your brand exists beyond your website and marketing materials – so it’s important that the different touchpoints are considered in a customer journey – to help uncover opportunities for improvement in the buying journey.

By understanding this relationship, you can structure touchpoints to create the most effective and efficient process for your customers. At GPM, we visualise the current process customers take, from the first, to the final touchpoint, to ensure they’re reaching their goals effectively, and if not – how this can be improved.

GPM customer journey mapping ensures an informed and associated marketing plan that guarantees potential customers realise your business advantage, brings new customers in and keeps your existing ones happy – ensuring a long business relationship and more sales!

With over 30-years’ experience promoting product manufacturers, GPM is a specialist in security industry B2B marketing. We understand what B2B customers are looking for, and with an enviable track-record in promoting leading security industry brands, GPM offers creative implementation and advice on unique B2B marketing challenges – to help build brands that stand out from the crowd, drive sales and increase your bottom line.

With over 30-years’ experience promoting product manufacturers, GPM is a specialist in security industry B2B marketing. At GPM, we understand what B2B customers are looking for, and with an enviable track-record in promoting leading security industry brands, GPM offers creative implementation and advice on the unique B2B marketing challenges – to help build brands that stand out from the crowd.

Whereas a standalone PR marketing strategy may interrupt a customer’s day with promotional messaging, combined with an effective digital marketing strategy, it can underline and enforce valuable information to inform the customer of how your business can help theirs – which is precisely what they are looking for.

Every business should have a strong digital presence. This can be comprised of an effective and engaging website, search engine optimisation, social media and regular eNewsletters, as part of a cohesive strategy – driving your business forward to greater sales and continued success.

However, digital marketing can’t function correctly without an informative and engaging website. It also needs to be easily discoverable. At GPM, we do this with targeted Search Engine Optimisation (SEO) management.

Informing existing and potential new customers of your latest products, services and business developments, GPM make sure that potential customers realise your business advantage vs. the competition, utilising cost-effective, high impact marketing packages.

Every business, whether B2B or B2C should have a digital presence — this can be comprised of adverts, an effective and engaging website, search engine optimisation, and regular eNewsletters as part of a cohesive strategy – driving your business forward to greater sales and continued success.

Whereas a traditional PR marketing strategy may interrupt a consumer’s day with promotional material, a well applied digital marketing strategy adds valuable information and informs the consumer — which is precisely what B2B customers are looking for.

A strong B2B digital marketing strategy starts with defining the target audience. Marketing isn’t effective unless you keep your audience in mind, this is especially so with business customers. Your digital marketing should communicate how your business can help theirs …and if it doesn’t, you may as well not be marketing at all.

Importantly, digital marketing can’t function correctly without an informative and engaging website. Buyers visit a website before making a decision and since the typical B2B sales cycle often involves many layers of recommendation and referral by existing clients – websites are effective ways to share information about your product or service.

With this in mind, a website needs to be informative and engaging – but also easily discoverable. At GPM, we do this with effective and targeted Search Engine Optimisation (SEO) management.

Email marketing (eNews) is also a powerful vehicle for sharing your brand’s content. With the constant barrage of emails flooding our inboxes today, it’s more important than ever to create and send out effective marketing emails.

Used correctly, social media is a powerful tool for building brand awareness, giving your company an online personality, and humanizing your business — all very powerful factors when it comes to marketing and connecting with potential customers. Like email marketing, social media is also a highly effective channel for sharing your content and enhancing your brand experience.

Having an effective marketing strategy in place is key to the success of any business. With a good marketing strategy, a business can gain inertia, create focus on its goals and meet objectives.

A marketing strategy combines all aspects of a customer’s interaction with a business. It allows an organisation to focus on the resources available, finding the best way to employ them to the best of their ability, generate sales and increase competitive advantage.

Whilst an effective marketing strategy might require regular adjustments or tweaks, it provides a solid template of where to start and makes it easier to see results from each campaign… without having to completely reinvent the strategy each time.

A marketing strategy instils stability and a sense of predictability within the marketing department and can simply be likened to a menu as a repeatable process and framework.

This ‘menu’ probably looks similar each quarter, as it is implemented to support  brand awareness and/or lead generation using a variety of ‘ingredients’, including eNewsletters, websites, SEO, brand design, bespoke press release material and impactful eNews HTMLs.

Once a repeatable marketing strategy is in place, it can be used for scale and shared with other employees, team, or company divisions. In this way, the entire business can adopt the same marketing strategy for all of its products and services on offer – creating the ultimate brand consistency across all company communications

Marketing to businesses is very different to marketing to individual consumers – requiring an entirely different Business to Business (B2B) marketing strategy.

GPM is a specialist in B2B marketing, with over 30-years’ experience marketing product manufacturers to other companies. Put simply, B2B marketing targets the needs, interests, and challenges of individuals who are making purchases on behalf of, or for an organisation (rather than for themselves) – making the organisation, ‘the customer’.

At GPM, we understand what B2B customers are looking for. Essentially, they’re asking: ‘How can your product or service help my business to succeed?’ Because of this, B2B marketing must consistently resonate with business customers and focus on the things that matter to them.

With an enviable track-record in promoting leading security industry brands, GPM offers creative implementation and advice on the unique B2B marketing challenges in a specialist industry – to help build a brand that stands out from the competition.

Contact us today to learn more about how GPM’s extensive industry experience can market your brand to other businesses; to support greater sales, profitability and success.

Your brand is your guarantee. Your customer knows that. It’s like a magnetic attraction.

Anything that originates from a ‘strong brand,’ will be met with interest and reliance. Plus, any potential employee wants to have strong, interesting brands in their curriculum vitae – making you a very attractive employer and strengthening your workforce. The power of a strong brand can also provide the potential for a raised pricing structure across your product and services range – meaning greater profits.

There are many elements to a strong brand. Uniqueness, quality, a clear message, a solid philosophy, targeted marketing, and audience awareness are just a few. Typically, what makes a brand great isn’t just one amazing thing – it’s well a balanced marketing mix.

Utilising close relationships with hard copy and online security, and key market sector publications, GPM can support business growth by developing brands to be at the forefront of their sector.

Contact us today to find out more about how GPM can support your company’s sales growth via a broad range of cost-effective PR & marketing content and strategies, including PR, eNewsletters, websites, SEO, brand design and much more.